So, You Want to Become an Artist? Here’s What You Need to Know

Artist Advice From Bloom Fine Art

We often get asked, “How do I become a successful artist?” And while the idea of creating art for a living is a dream for many, the path to becoming a working artist—especially one represented by a gallery—isn’t always as straightforward as people think.

The truth is, becoming an artist doesn’t automatically mean your work will start selling through galleries from day one. In fact, there’s a lot of groundwork you’ll need to do first. That might not sound glamorous, but if you’re serious about making art your career, here’s how to get started.

1. Start by Building Your Audience

Before galleries will even consider representing you, you need to prove that there’s already interest in your work. That means getting your art in front of people—consistently and in the right spaces.

Social media is one of the most powerful tools available to artists today. Platforms like Instagram and Facebook are perfect for sharing your journey, showcasing new pieces, and building a community around your work. Post regularly, engage with your audience, and tell the story behind each piece—it makes a difference.

You can also explore selling your work through online platforms such as Etsy, eBay, and even Facebook Marketplace. And don’t underestimate the value of being on the ground—art and craft fairs across the country are a brilliant way to meet potential collectors and get real feedback.

2. Create a Recognisable Body of Work

One of the biggest mistakes new artists make is creating pieces that are too varied. While it’s important to experiment and find your style, once you start putting work out into the world, your collection should feel cohesive.

When someone sees your work, they should know it’s yours—whether it’s through your subject matter, colour palette, or technique. Consistency helps build your brand as an artist and makes it easier for customers (and galleries) to understand your offering.

3. Understand How Selling Through Galleries Works

There’s a common misconception that once you’ve created a few pieces, a gallery will take you on and do all the selling. Sadly, it doesn’t usually work like that.

Most galleries work on a 50% commission basis. So if your artwork retails at £500, you’ll receive £250. And that £250 has to cover your materials, time, framing, and profit. If you eventually work with a publisher, that £250 might drop to £125—because the publisher also needs to take their share. This is completely standard, but it’s something to be aware of when setting your prices.

Everything you offer to a gallery must be framed and professionally finished—no exceptions. Presentation matters. Make it easy for a gallery to say yes by delivering work that’s ready to hang and sell.

4. Build a Commercial Product Range

Once you’ve nailed your style and started selling a few pieces, think about how your range works as a whole. Are there different sizes? Could you offer a series of originals at various price points?

While prints can be a great addition down the line, most artists begin by selling only original works. In the early stages, don’t worry about producing prints—focus on building a strong, consistent portfolio of originals that show off your skills and vision.

And whatever you do, be original. Don’t copy other artists. The market is saturated enough—what people really want is something fresh, something only you can offer.

5. Treat It Like a Job—Because It Is One

The artists who succeed long-term are the ones who go all in. Trying to juggle your art with another full-time job is challenging, and while many start that way, the reality is that art needs your full attention if you want to turn it into a career.

Work hard, be disciplined, and treat your art practice like a business. That means thinking about marketing, pricing, production, and customer service—not just the creative side.

6. Play the Long Game

Finally, don’t chase trends. It’s tempting to create work that’s “in fashion” right now, but that kind of success is often short-lived. We’ve seen artists have a huge burst of popularity, only for demand to dry up when trends shift.

Instead, aim to build something that lasts. Develop your own voice, keep evolving, and stay true to your vision. The goal is to create a sustainable, rewarding career—not just a quick flash of success.

In Summary

Becoming an artist is a journey, not an overnight achievement. Start by building an audience, refining your style, and getting your work into the world. Understand how the business side works, be commercial without compromising your creativity, and above all—be patient.

At Bloom Fine Art, we love discovering new talent, but the most exciting artists to work with are those who’ve already laid the foundations. So take your time, do the work, and build something you’re proud of. We’re cheering you on.